Marketingleiter jobs in Berlin

We are recruiting an Associate Director Market Access Germany, in which through market access activities the successful candidate will contribute to shape the German market landscape to accept differentiation and create an enhanced positioning for cell-culture and adjuvanted vaccines accepted by payers and by key stakeholders. You will design, develop and implement effective market strategies related to new launches and existing products in the area of pricing and reimbursement, evidence-based medicine review, health technology, and/or health economic modelling (this latter in close collaboration with global and EMEA market access). You will communicate the unique attributes of CSL Seqirus portfolio to external stakeholders to ensure the vaccine's value proposition will be recognized and maximize market uptake. To be successful in this position you will work collectively with national and regional payers, physician associations, pharmacy associations, reimbursement influencers and other decision makers to ensure continuous changing reimbursement systems remain fair to all involved parties and the value of the Seqirus portfolio is recognised.

You will actively drive, support and contribute to internal business strategic meetings, budget reviews, HTA submissions, and be the owner of key strategic projects, such as regional and national market access advisory boards, price submissions, health economic analysis and budget impact model tools

This role reports to the Country Head DACH, and is a strategic role which requires very close cross-collaboration; locally with medical, marketing, sales teams, and globally with market access team, policy team,

Responsibilities include: -

• Responsible for planning and implementing market access strategy for the Seqirus existing portfolio as well as preparing for new launches
• Works cross functionally with the country head, with the local marketing, medical and policy colleagues as well as with the global and EMEA market access teams and other key stakeholders to develop the value propositions for the portfolio
• Engage key stakeholders as sounding board to validate and optimise the market access strategy
• Work closely with the global and EMEA market access teams to generate health economic analysis, cost effectiveness and budget impact models in line with the country strategy
• Provide input into policy shaping dossiers preparation, supporting the achievement of differentiated positioning for the Seqirus innovative vaccines
• In collaboration with the cross-functional team, generate compelling story flows able to effectively communicate information on product efficacy, on RWE data, on health economics and value propositions to demonstrate advantages of our vaccines
• Monitors the external environment, customers, and competitors to understand market conditions and identify opportunities to improve value capture
• Identify any legislation changes that can have an impact on price and reimbursement and on access in general
• Input to the future pricing strategy for new launches together with the cross functional team
• Evaluates pricing and market access risks
• Take care of annual submission of pricing and price update in the official portals;
• Builds and maintains relationships with key regional and national key stakeholders, health economic opinion leaders, payers and healthcare groups
• Engage at regional level with payers, with physician (KV) and pharmacy associations to continue enhance awareness on Seqirus expertise and its portfolio, shape conversations to create acceptance for Seqirus innovative vaccine
• Implement strategies and tactics to avoid the barrier of the economic principle, leading as many regions as possible to include cell-culture and adjuvanted under the pricing acceptable new vaccines
• Ensure frequent meetings with payers and KVs, coordinate meeting to include medical and the GM
• Develop and execute market access advisory boards, round tables
• Provide regular update on the changing market access landscape, or new regulations that can affect access keeping the cross-functional team informed
• Have a close collaboration with EMEA market access and global team, collaborate on the development of HE models, budget impact models and other access tools
• Create dash boards and update overview to inform the cross-functional team as well as the sales team; collaborate with the regional sales managers and district managers to optimise the communication flow and ensure optimised strategy and results at regional level
• Input into country strategic meetings, business reviews and budget planning
• Coordinate market access meetings with medical affairs, ensuring key messages and strategy are always considering the latest stand of the portfolio evidence generation
• Collaborate closely with policy colleagues and agencies to support achieving a STIKO differentiated recommendation for the Seqirus portfolio
• Ensure compliance with all internal and external policies, procedures, and regulations e.g., Code of Practice, financial processes

Qualifications, skills, and Experience: -

• Bachelors’ degree in business, health policy, health economics, life sciences or healthcare discipline;
• 10 years' pharmaceutical industry experience including market access, brand/specialty channel marketing and account management
• Must have knowledge of the German healthcare system, relevant legal, compliance and regulatory requirements
• Fluent in German and English
• Holds a driving license valid in Germany
• Willing to travel across Germany and internationally according to business needs
• Excellent oral and written communication skills in German and English language required
• Ability to engage stakeholders at any level

• • Collaborate effectively and demonstrate leadership and teamwork with peers, internal stakeholders and external customers that inspire alignment and partnership on a shared vision or strategy.
• • Be a self-starter, be accountable and have a sense of urgency in delivering results that have payors impact and yield a positive customer experience.

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