Pharmareferent (m/w/d)

Description

As a Product Specialist within the Syneos Health–Client team, you will play a key role in supporting the launch of a product across your assigned region.

Your core responsibility is to build awareness of the product’s value in treating insomnia, primarily engaging with psychiatrists and neurologists in both primary and secondary care settings. You will identify and engage relevant healthcare professionals, drive change within current treatment pathways, and act as the lead orchestrator of the local customer journey.

The role includes developing regional business plans to drive uptake, managing field activities and travel, and selecting the most effective channels for HCP engagement – whether in person or remote. You will lead data-driven, value-based conversations and help shape the product’s success in a complex launch environment.

The primary role responsibilities will involve, but not be restricted to, the following activities

• Coverage of an agreed territory; the PS will identify and develop HCP value-based interactions using approved materials/media, along with company data and insights to proactively interact across primary and secondary care whilst ensuring alignment to national and regional launch strategy
• Ensure interactions are delivered with competency and quality, building a strong differentiated approach to customer interactions
• Create, adapt, and deliver on a well-defined business plan within budget and agreed timelines
• Deliver sales, activity, and other key performance metrics as deemed suitable
• Successfully complete the distance learning and any face-to-face initial training programme and any subsequent training deemed necessary
• Use of Veeva CRM system to support planning, targeting, segmentation, and territory analysis
• Provide periodic qualitative feedback on communication effectiveness and objections received from HCPs
• Present clinical, financial, and value-based solutions using approved materials to key decision makers
• Educate healthcare professionals on the safe, appropriate, and effective use of the product
• Identify HCPs with interest in Insomnia to support advocacy and assess their importance to the local business
• Identify local opportunities and present business cases for additional support or investment
• Develop long-term relationships with HCPs interested in insomnia
• Collaborate with team members and at regional and national meetings to promote a culture of support and best practice sharing
• Work with the MSL team to organise round tables and develop regional experts
• Share insights on market dynamics and competitor activity with marketing and stakeholders
• Manage communication channels, including digital channels
• Comply with all SOPs and ethical practices, ensuring activity is compliant with local regulations

Education

• Fulfils legal requirements for medical reps in country (72 AMG)
• University Degree – Life Sciences preferred
• Valid driver’s license required

Skills & Experience

• Experience in Primary or Secondary Care Sales with proven success
• Product launch experience, especially in CNS or Neurology, is desirable
• Existing relationships with HCPs interested in insomnia, including GPs, Psychiatrists, and Neurologists, are a plus
• Experience with multi-channel approaches, e-detailing, remote calls, and digital strategies
• Enthusiastic, energetic, team-oriented, with a proactive attitude
• Strong communication, selling, and persuasion skills
• Results-driven with a willingness to challenge the status quo
• Excellent planning, management, and organisational skills
• Networker with strategic insight into stakeholder influence and account planning
• Strong analytical and decision-making skills
• Proficient with Veeva CRM and digital resources
• Willing to collaborate and share best practices

At Syneos Health, we value diversity and encourage applicants with transferable skills. Join our Talent Network to stay connected for more opportunities.

Why Syneos Health? Our work is challenging and fast-paced. We support your success with resources and autonomy. Our partnerships offer diverse career paths. Join us to contribute to better patient outcomes worldwide.

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