Social Media Manager - Fashion

Do you want to attract and engage targeted audiences through social media at the top of the funnel by increasing reach, frequency, and content consumption? Then come and join our Team!

You’ll also curate the brand’s values and priorities into a compelling strategy and communicate them globally with exceptional execution.

All the responsibilities we'll trust you with

• Lead the social media strategy for AlphaTauri’s initiatives, from concept to publishing on current channels: Instagram, TikTok, Facebook, and YouTube
• Craft a global social media strategy based on seasonal campaigns and stories developed collaboratively with the internal creative team
• Build channel-relevant stories, formats, and deliverables in close exchange with the art director for each project and brief the internal creative team thereafter
• Implement innovative social formats across various touchpoints, aligning ideas cross-departmentally to meet business objectives, driving growth, performance, and engagement
• Ensure AlphaTauri connects with global audiences through social media, fostering positive conversations through community management that convert to brand equity
• Utilize a consistent, inclusive, and authentic tone to build meaningful consumer relationships and foster brand loyalty
• Work closely with the internal creative team to ensure daily deliverables align with the brand's strategy and share inspiration and trends from the fashion and sports/lifestyle industry
• Drive social innovation, adapt content for all platforms, support the creation, and oversee publishing of content for projects and events
• Develop the strategy for collaborating with content creators and brand ambassadors to expand the brand's reach and fulfill business objectives
• Oversee the entire journey from scouting to contracting and publishing, ensuring alignment with various internal departments

Minimum Requirements

• 3+ years of experience, preferably within the fashion industry, in publishing content to major brand social media channels, optimizing social content, and a passion for telling strong and authentic stories
• Strong ability to critically analyze social media, digital products, video consumption patterns, and social media platform algorithms
• Experience in video production/editing, editorial work, design, and photography
• Detailed understanding and awareness of social platform trends, content formats, and language, with an investigative mindset that continually evaluates the changing environment
• Experience in working with external agencies and partners such as content creators
• Well-organized team player with a self-starter mentality and the ability to communicate efficiently and reliably in a multilingual, multicultural environment
• Fluent in English; other languages are considered an asset
• Travel 10-20%

Got what it takes?

In your application, we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 2.605 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation, or origin.

#JLjbffr